About the Role We are seeking a creative, analytical, and performance-driven Copywriter to join our team. The ideal candidate will craft compelling ad scripts and copy for high-impact performance campaigns across platforms such as Facebook and Google . If you excel at blending creativity with data-driven optimisation, this role is perfect for you. Key Responsibilities 1. Script writing for Performance Ads • Develop engaging, persuasive, and conversion-focused video ad scripts. Understanding of how to improve hook and hold • Tailor scripts to suit platform-specific performance formats. 2. Ad Copy writing • Write clear, impactful, and high-performing copy for social media and search campaigns. 3. Trend & Audience Analysis • Stay updated on industry trends, platform updates, and audience insights. • Integrate learning into creative development. 4. Performance Optimisation • Monitor key ad metrics and identify opportunities to refine creatives. • Continuously iterate scripts and copy to im...