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🥝 Copywriter (Serialized Narratives)

Mirchi | Mumbai, India | Posted May 26, 2026

Job Description

We’re looking for someone who’s comfortable crafting captions and long-form copy, but more importantly, hungry to master serialized storytelling.

This isn’t a traditional copywriting role. It’s for someone who thrives on continuity, audience obsession, and evolving narratives.

What you’ll actually be doing:

- Write every caption, inner monologue, story sequence, and carousel copy in distinct character voices—switching fluently without blending.
- Own the ongoing central narrative—maintain continuity, advance the story with each post.
- Pitch and develop formats like Situationship Report, Red Flag Audit, Honest Report, and Decision breakdowns.
- Track audience response to story arcs and adjust pacing—this is serialized writing, not standalone posts.

You’ll thrive here if you:

- Have 2+ years writing digital content with a strong personal voice.
- Ideally have created newsletters, Substack, or long-caption Instagram content that bu...

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