Core Pillars of Responsibility

1. Commercial & Market Architecture

• Go-to-Market Mastery: Architect and execute the entry strategy to capture market share among Tier-1 IDMs and Fabless firms in the ASEAN region.
• The Full Lifecycle Narrative: Evangelize NSL's capabilities across the entire VLSI spectrum—from RTL and DFT to Physical Design and Sign-off with a specific focus on 7nm and below .
• P&L Leadership: Full accountability for the Malaysia business unit, ensuring sustainable growth, project profitability, and a robust pipeline.

2. Ecosystem Diplomacy

• Strategic Alliances: Serve as the primary liaison with MIDA, MSIA , and local state agencies (e.g., Invest Penang) to secure R&D grants and tax incentives.
• National Impact: Represent NSL in industry forums, ensuring growth aligns with Malaysia's goal of moving up the semiconductor value chain...