Be the bridge connecting the creative and the business objectives of brands Understand different user personas, positioning, brand tonality, brand philosophy, current digital strategy, channel-wise strategy & formats in use and define the creative strategic approach Ideate on overarching communication routes/campaign ideas, define positioning statements & creative treatments across existing clients & new client pitches Identify different approaches, communications, and experiments, using various creative elements. (Example: Using variable factors like background color, font, communication themes, and Voice-over to see which variables are driving higher results) Working closely with the advertising team (Google, Facebook, Linkedin Ads) to understand the experiments, and analytics and iterate on creatives according to results Arrive at creative reports to define the success of experiments & creative analysis Abreast with industry trends Requirements Bachelors degree in design/creative/co...