In short:
- Reposition the festival. Work with the Marketing Director and top-level management to balance GFF's public identity from red-carpet spectacle to serious cultural institution, one defined by the films it selects and the conversations they spark, not only by who walks the carpet.
- Own the creative vision. Lead this year's rebrand, with Instagram as the primary focus.
- Set the bar. Commission and direct in-house content creators, designers and editors through reference-led briefs and hold every piece of public-facing work to an exacting standard.
About the Role:
El Gouna Film Festival's public presence skews toward spectacle — red carpet, celebrity arrivals, glamour. While that image has its place, it is crowding out something more valuable: the perception of GFF as a serious cultural institution whose selections matter, whose conve...