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The CRM Marketing Lead for CenterWell Customer Onboarding, Retention and Engagement defines and drives the strategic vision for customer lifecycle marketing initiatives that accelerate business growth and deepen customer relationships. This role translates data-driven insights into actionable strategies, shaping how engagement marketing influences overall business performance.
This role operates across a broad range of complex challenges, from developing long-term engagement frameworks to optimizing journey and offer performance, ensuring alignment with organizational goals. By identifying opportunities, prioritizing initiatives, and guiding execution, this role plays a key part in advancing a cohesive, insight-led marketing strategy that delivers measurable impact for the CenterWell Marketing Pod.
Define go-to-market strategy for CenterWell onboarding, retention and engagement journeys, aligned with enterprise goals and customer needs...