Sports Direct is part of Frasers Group, a leading UK‑based retail group with a portfolio of internationally recognised brands in sports, lifestyle, and fashion. Sports Direct Malaysia is currently looking for a CRM & Loyalty Executive to join our growing team.

Sports Direct Malaysia currently operates 41 retail stores domestically and manages a proprietary SportsDirect.com e‑commerce site for domestic and regional fulfillment. It offers over 70 leading authentic global sports brands and employs over 1,000 staff with a view to expanding rapidly across Asia in the coming years.

Job Description

• Plan and execute email marketing and loyalty campaigns (promotions, reactivation, lapsed customer recovery, member‑exclusive offers) across all channels.
• Set up, test, and deploy campaigns using CRM platforms (e.g., SAP Emarsys, Salesforce, or similar), including audience segmentation, content, scheduling, and experimentation setup.
• Monitor ...