Salary: R 60 000,00 - R 85 000,00 CTC per month (depending on experience)
Location: Cape Town (onsite)
Can you look at a player base and instantly see where the value is hiding? We aren’t looking for someone to manage a send calendar or a reporting dashboard; we are looking for a commercial leader who views CRM as one of the sharpest levers in the business to drive activation and protect margin. This role is for a specialist who understands the math and the message behind the lifecycle. You will join a fast‑growing digital operation where you’ll have the room to build, sharpen, and modernise player journeys rather than just maintaining them. You will balance high‑level strategy with hands‑on execution, shaping everything from first‑deposit momentum and churn prevention to the future of AI‑driven, omnichannel loyalty.
Duties and Responsibilities Designing and optimising automated player journeys across onboarding, activation, retention, and VIP development ...