Overview

As a B2B CRM Specialist, you will focus on creating, implementing and optimizing CRM strategies that help drive engagement, retention, and growth among our partner clubs. Working closely with cross-functional teams, you will manage lifecycle campaigns, develop communication strategies, and leverage data to ensure our clubs get the most out of Playtomic. Your role will be crucial in supporting clubs as they adopt and grow with our SaaS platform, enhancing their experience and ensuring long-term partnerships.

What you’ll be doing

• Lifecycle campaign management: Design, execute and optimize CRM campaigns to support clubs throughout their lifecycle—from onboarding and activation to ongoing engagement and retention.
• Segmentation and targeting: Leverage club data to create precise audience segments and develop tailored communication strategies to meet their unique needs.
• Campaign analysis and reporting: ...