Customer Data Management Executive (Loyalty Program)

• Assist in managing and executing the company’s customer loyalty and rewards program, including reward points structure, accrual, redemption, and reconciliation.
• Responsible for retaining, engaging, and growing the existing membership base through effective CRM initiatives.
• Assist in analyzing customer buying behavior, customer journey touchpoints, and engagement patterns to improve personalization and campaign effectiveness.
• Take initiative to identify, evaluate, and interpret consumer and market trends by analyzing customer data, CRM activities, and multiple data sources; recommend business and campaign opportunities accordingly.
• Support CRM planning and strategy development, including campaign ideation, targeting logic, and post-campaign performance review.
• Assist in customer database management, including data cleansing, data housekeeping, and profile maintena...