Job Title: Customer Development Lead (Modern Trade) - Beverages Locations: Kisii (2), Nakuru (1), Bungoma (1), Eldoret (2), Nyeri (1), Thika (1), Nairobi (2) Machakos (1), Kisumu (1) Our client is seeking a Customer Development Lead to manage supermarkets and minimarts under distributors and regional second lines, deliver JBP objectives and quarterly targets, and drive visibility, shelf share, availability, and promotions. The role also involves negotiating listings and displays, managing merchandising teams and service providers, and tracking market and competitor performance. Key Responsibilities: Manage supermarkets and minimarts under distributors and regional second lines. Deliver agreed JBP objectives and quarterly targets. Drive visibility, share of shelf, product availability and promotional execution. Negotiate additional display opportunities and new product listings. Manage merchandising teams and third-party service providers. Monitor market performance and competitor...