Role Overview 

The Loyalty Product Business Specialist sits at the intersection of product innovation, data analytics, and customer experience, focusing on customer engagement and long-term retention. This role builds a best-in-class rewards ecosystem across product offers, navigating the full product lifecycle from ideation through launch and optimization in close collaboration with cross-functional teams.

Key Responsibilities

· Support the set-up and refinement of the loyalty program structure.

· Translate data to build and optimize customer journeys leveraging lifecycle events and automated triggers.

· Proactively reduce churn and increase engagement by curating high-relevance rewards and benefits to shift customer behavior.

· Track and monitor critical North Star metrics including retention rate, engagement rate, and redemption rate.

· Perform quarterly market synthesis and consumer insig...