Drive customer engagement at Turo as a Customer Lifecycle Marketing Manager! This role emphasizes strategy and execution, focusing on enhancing the customer experience across multiple channels.
As a Customer Lifecycle Marketing Manager, you will spearhead Turo's customer engagement initiatives. You'll need over 5 years of relevant experience, along with a Bachelor’s degree, to design lifecycle strategies and create effective customer journeys. Your work will involve close collaboration with creative and data teams to optimize campaigns and advance reporting capabilities.
Key Responsibilities:
• Define and strategize customer lifecycle engagement
• Activate campaigns and journey flows in MoEngage
• Provide stakeholder reports on campaign performance
• Partner with creative teams for effective campaign asset delivery
• Establish and iterate on experimentation pipelines
Requirements:
• Bachelor’s in marketing or quantitative field
• Over 5 years in CRM or lif...