Enterprise Data Science Management (EDSM) team is seeking an experienced Data Scientist (Marketing) to join our Data Science team. Individuals in this role are expected to be comfortable working as an AI/ML practitioner and a quantitative researcher. The ideal candidate will have a keen interest in the study of customer buying behavior, and a passion for identifying and answering questions that help us identify and fulfill the latent needs of the customer. Your main focus: Predictive Analytics Able to lead modelling and predictive analysis using ML, AI, Graph and GenAI to drive short and long-term guidance for retail innovation and product pricing, etc. Exploring opportunities to use all available data sources (including digital analytics) to enable the development of brands, products, categories within the varying path to purchase and hence gain in market share. Responsible for spearheading marketing innovations, identify and utilise Predictive Analytics and AI generated tools.
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