Mission: To serve as an external strategic resource provided by the Ford Academy, responsible for the professional training, upskilling, and coaching of the dealership leadership team as and when required.

The Dealership Performance Coach provides the expertise needed to develop the Guest Experience Manager (GEM), mature the business and leadership abilities of Dealer Principals and Departmental Managers, and align staff behaviour with a premium volume culture that drives measurable business growth.

The Strategic Value Proposition: Managed and deployed by the Ford Academy, the Dealership Performance Coach is a conduit for performance development, maintenance, and acceleration.

By providing an objective expert perspective, the Coach helps management staff transition from transactional supervisors into strategic business leaders. They ensure the dealership extracts the full value of Ford’s resources to improve CX scores, operational efficienc...