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🥝 Dealer Principal - Trucks - Pretoria

Bonafide Human Capital | pretoria, South-Africa | Posted June 30, 2026

Job Description

Main purpose

To develop and execute tactical strategies that ensure sustainable profitability, operational excellence, and market share growth within a commercial trucks dealership environment, while maintaining alignment with Distributor and OEM brand standards.

Key Outputs

  • Strategic & Financial Leadership
    • Develop and implement dealership strategies to drive new trucks, used trucks, service, and parts revenue, ensuring growth in all commercial segments.
    • Deliver and exceed financial performance targets across whole goods, aftersales, absorption rate, and cashflow management.
    • Conduct continuous market intelligence to understand fleet trends, competitor activity, TCO expectations, and customer operational requirements.
  • Operational Management
    • Optimally manage daily operations across Sales, Service, Parts, Admin, and Used Trucks, ensuring cross functional integration and efficiency. <...

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