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🥝 Demand Generation Manager

Pelion | glasgow, United-Kingdom | Posted May 31, 2026

Job Description

We're looking for a results-driven Demand Generation Manager to run the engine that turns our demand generation efforts into revenue. Reporting to the Head of Growth, you'll bring our paid demand activity fully in-house, own the High Intent Lead (HIL) motion, and run the ABM programme that activates our ICP accounts.

This is a hands-on, commercially focused role for someone who works backward from a bookings target and obsesses over channel ROI, conversion rates and pipeline velocity, not vanity metrics.

You'll partner closely with the Marketing Manager to activate new-logo campaigns through paid, ABM, retargeting and target-account engagement, and work with Sales to translate intent signals into pipeline.

What you will be doing

Pipeline and High Intent Lead Ownership

  • Drive the marketing-sourced and marketing-influenced pipeline contribution and deliver Pelion's High Intent Lead target across new logo, expansion and retention play...

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