Demand Marketing Manager – Apex Invest – Cape Town
As a Demand Marketing Manager for Apex Invest, you will drive global demand generation for a sophisticated, data‑driven private capital platform and its supporting services. Your role is to translate our complex proposition into high‑performing, audience‑led campaigns that generate a qualified pipeline for both asset allocators and fund managers.
Key Responsibilities
Go‑to‑Market & Campaign Strategy
- Own GTM planning for Apex Invest campaigns, including product launches, feature releases, solution activations and event‑led demand programs.
- Develop integrated campaign plans spanning platform, content and event ecosystems.
- Build structured campaign frameworks aligning sales, marketing and CRM execution (campaign packs, messaging, channel mix).
Demand Generation & Pipeline Growth
- Design and execute multi‑channel demand generation campaigns targeting ...