Roles and Responsibilities

Responsibilities:
Translate marketing objective into strategically sound creative briefs to effectively land the message to
the audience.
Ideate and implement campaigns linked to brand strategy
Partner with agencies to translate ideas to meaningful and impactful advertising
Overseeing the production of TV & Digital ads and amplifying campaigns across all touchpoints like
LSM, Outdoors, print, digital etc.
Liaising with Creative, Media Agencies & Content Creators to build Campaigns & Impact Properties
Manage localization of national campaigns to build regional relevance through comms
TV Media Planning - Prepare media briefs (objective, route, target, cost etc.) and share with media
partners, ensure and monitor the execution and evaluate the outcomes vs objective of media initiative.
Monitor market trends, research consumer markets and competitors’ activities to identify opportunit...