The Digital Analyst (Research & Strategy) supports research, discovery, and strategy development for digital initiatives such as websites, portals, commerce solutions, and content platforms.
This role works closely with cross‑functional teams’ senior strategists, designers, product owners, and engineers to turn complex business challenges into clear insights, structured requirements, and actionable recommendations.
Key Responsibilities Conduct competitive analysis, heuristic reviews, and baseline assessments (UX, content, IA, feature gaps).
Synthesize research into insights, patterns, opportunities, and strategy hypotheses.
Support persona development, Jobs‑To‑Be‑Done (JTBD), journey mapping, and key moment identification.
Assist in planning and facilitating discovery workshops, including agendas, guides, and documentation.