Overview

We’re hiring a Senior Digital Analyst to own measurement and decision-support across our digital business. You’ll be the person our team relies on when conversions move unexpectedly, when we need to determine whether a site change actually worked, or when we need to hold a marketing channel accountable for real outcomes. This is not a data engineering role - it’s an ownership role. You’re responsible for the accuracy and trustworthiness of our analytics data, the dashboards and narratives that surface leadership insights, and the cross-functional relationships that turn data into action.

Essential Duties and Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

• Decision Support and Insights
• Build and maintain core e-commerce KPI dashboards: conversion rate, revenue per visit, AOV, funnel drop-off rates, site search performance, and campaign rollups.
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