What You’ll Be Doing 

Behavioural Data Modelling 

• Build and extend core behavioural models in Databricks that describe how customers interact with ASOS across web and app 
• Design and maintain:  
  • Session logic 
  • Funnels and journeys 
  • Attribution logic 
  • Feature usage and engagement metrics 
  • Experiment exposure and variant datasets 
• Create domain specific behavioural marts optimised for analytics and experimentation use cases 

Web Analytics Data Pipeline Ownership 

• Own the quality and consistency of behavioural events flowing into Analytics platforms 
• Ensure events conform to agreed:  
  • Schemas and naming conventions 
  • Data types and required fields ...