**Overview:**

Responsible for providing the strategic direction for multiple product lines and/or services for major existing or new market segment(s). Designs product, and develops market strategies (i.e. advertising, pricing, expense planning, profit plans, packaging, future products etc.) and goals and assures successful implementation; monitors the achievement of such goals. Formulates and implements policy and procedures. Ensures that application of M&T leadership, values and commitment through direct and indirect managers. May have profit/loss responsibility for the product.

**Primary Responsibilities:**

+ Sets strategic direction for assigned product lines, and presents business plans to senior management and employees.
+ Directly responsible for product pricing, cost structure, as well as product risk. Responsible for all product financials including revenue planning and product profitability.
+ Responsible for sales channel strategy. Revie...