Digital Communications & Technical Marketing Specialist is responsible for managing digital infrastructure, optimizing our online presence, and executing technically sophisticated marketing initiatives to enhance brand visibility, drive lead generation, and foster customer engagement. This role maintains the website (WordPress), SEO strategy, digital analytics, paid and organic LinkedIn campaigns, and Salesforce Marketing Cloud execution.
The ideal candidate brings strong technical marketing expertise with the ability to create and deploy high-performing digital experiences. They can manage data‑driven campaigns, troubleshoot web/SEO issues, optimize digital journeys, and ensure marketing systems operate effectively. This role also collaborates with sales, product, and creative teams to support broader marketing initiatives.