What you will do:

• Coordinate and execute cross-channel journeys (email & web) for marketing campaigns and product promotions, including messaging, scheduling, content setup and testing.
• Take operational ownership of key journey segments (e.g. product campaigns, ecommerce promos, lead‑nurturing flows).
• Collaborate with UX, SEO and analytics to review journey performance and recommend tactical optimisations.
• Work closely with the Manager E‑Campaigns and contribute to content calendars, campaign logic and customer segmentation strategies.
• Ensure all campaign components (e.g. banners, landing pages, CMS emails) are aligned and technically accurate.
• Lead content handover and QA processes with agencies and internal creative partners.
• Support A/B and personalisation initiatives; document learnings and test outcomes.
• Serve as a go-to person for content publishing and campaign implementation across CMS a...