Job Description

Paid Advertising, Lead Generation Strategy, Performance Optimisation, Community Management

Job Responsibilities

1. Paid Social Media & Advertising
   • Execute Meta lead gen campaigns for UTrade & ULoan
   • Manage (possible) Google Ads and LinkedIn campaigns
   • Own monthly paid media budget allocation
   • Test and explore new paid channels
2. Lead Quality & Sales Enablement
   • Work with sales on lead quality refinement
3. Video Content Production
   • Shoot and produce 1-2 weekly video reels featuring research analysts (UTrade)
   • Edit market research reports into short‑form video content (UTrade)
   • Co‑produce and shoot 2 monthly TikTok reels/Stories content (UTrade, ULoan)
   • Create video templates and style guidelines
   • Coordinate filming schedules with the Research Team
4. Campaign Strategy and Optimisation...