We are looking for a strategic and results-driven Digital Marketing Project Manager to lead the development and execution of our customer acquisition strategy. In this role, you will be responsible for aligning media activities with business objectives, optimizing campaign performance, and driving innovation through advanced marketing technologies.
You will collaborate closely with internal stakeholders, external agencies, and media partners to ensure effective planning, execution, and evaluation of integrated media campaigns.
KEY RESPONSIBILITIES:
Define the global paid media strategy and investment framework, and manage external stakeholders to ensure strategic alignment and performance.
Oversee regional and market investments to ensure paid media sufficiency and consistency.
Translate the global paid media strategy into actionable frameworks for local adaptation and execution.
Define audience targeting and segmentation strategies to maximize campaign effect...