Assist the team to execute online campaigns to generate and nurture leads. Assist the team in analysing campaign performance. Optimizing landing page for search engine optimization. Develop and implement an online strategy to enhance website for organic SEO success (e.g. content strategy and keyword strategy) Managing SEM campaigns on Google and Facebook to reach maximize ROI. Execute A/B testing to drive traffic to online campaigns. Track, monitor, and analyse online campaign performance from different platforms to conduct monthly analysis. Conceptualise and create marketing collaterals such as banners, brochures, posters and videos for online and offline exposure.