Title: Digital Marketing Specialist, Membership

Reports to: Director, Membership

Job Summary: The Digital Marketing Specialist supports the strategy and creation of a donor-focused email marketing program and is responsible for its day-to-day execution. This position executes and evaluates a robust schedule of solicitation and stewardship email and texting campaigns, partnering with the Membership team, outside agencies, copywriters, and across Heritage to drive long term growth. The Digital Marketing Specialist is able to multitask, adapt to changing priorities and deadlines, and commit to quality execution. The Specialist is data-driven, with a keen focus on testing and using data learnings.

Job Duties:

Support the development and implementation of strategies to cultivate a growing digital program, tracking success based upon member count, retention, and revenue.

Manage email campaign processes, includin...