Digital Strategist skilled in digital strategy within the context of an integrated brand and communication strategy.

Duties and responsibilities Digital strategy translating lead agency communication strategies across the conversion funnel. Developed annual digital playbooks & campaign strategies together with roll-out plans, measurement & reporting. Developed Brand Positioning Strategies across a range of categories and industries Deep understanding of individual digital channels (SEO, SEM SMM) and how they all work together. Generate and lead all strategic and creative client workshops Understanding of Paid, owned & earned media, implementation and optimisation tactics. Strong data background and associated qualifications and certificates Experience in digital, social & brand strategy and knowledge of how to leverage them to achieve marketing goals. Can clearly and persuasively communicate strategic recommendations to internal and external audiences with variable levels of u...