Description
The Director of Digital Performance leads the strategy and optimization of the company’s digital ecosystem, including websites, CRM, and emerging platforms. This role partners with Technology to ensure scalable architecture, seamless integrations, and high-performing digital experiences that drive engagement, lead generation, and conversion.

Responsibilities include leading the website roadmap (UX, testing, and ongoing optimization), managing external agencies and vendors, and overseeing analytics (GA4/GTM) to deliver accurate, actionable insights. The role also drives SEO and CRM/lifecycle marketing efforts to improve visibility, lead quality, and conversion.

This leader will establish governance standards across platforms, champion AI-driven innovation, and optimize end-to-end customer journeys using data and user insights. They will serve as a digital subject matter expert for internal teams while leveraging market trends to continuously enhance per...