Summary/Objective:
Virgin Voyages is redefining the future of travel—bold, effortless, and unmistakably Virgin. The Director, Digital Strategy & eCommerce is first and foremost a commercial channel owner. This individual is accountable for the revenue performance of Virgin Voyages’ digital ecosystem—VirginVoyages.com, FirstMates.com, and the Sailor App—and owns the strategy that drives Sailors and First Mates to discover, consider, and book. This is not a technology roadmap role. This is a growth and revenue leadership role that happens to operate through digital channels.
The right person for this role thinks like a brand strategist and a performance marketer simultaneously. They can craft a creative acquisition strategy that fills the top of the funnel, architect a conversion experience that turns browsers into bookers, and build a seamless digital journey that connects the pre-sail web experience with the Sailor App and digital touchpoints onboard—so the Virgin...