Director, Account Based Marketing (ABM) – Overview

Make an impact with NTT DATA. Join a company that is pushing the boundaries of what is possible. The Director, Account Based Marketing (ABM) is a leadership role responsible for executing the ABM strategy to drive growth and engagement across regions and multiple countries. Through the application of ABM methodology, this role is accountable for driving a significant uplift in engagement with clients, retaining and expanding their engagement with the organization and ultimately generating long‑term sustainable growth across accounts and regions.

Key Responsibilities

• Define the ABM strategy and approach, working closely with relevant sales and marketing leads.
• Translate customer needs into personalized ABM programs aligned to business goals and objectives.
• Deliver against KPIs identified and aligned to business targets.
• Identify, plan and implement the ABM progr...