**Description and Requirements**
The Opportunity
The Director, Marketing Activation is responsible for orchestrating and optimizing multi-channel journeys to drive buyer and customer actions. They bridge customer insights, audience needs, channel and messaging preferences to deliver timely, relevant information that enables in-market activation. This is an exciting opportunity to generate material and measurable business outcomes, shape journey-based activation frameworks and governance, and develop scalable modern marketing solutions.
Key Responsibilities
* Translate marketing plans and OKRs into experimentation-based, multi-channel execution plans.
* Guide application and evolution of modern marketing approaches within the buyer/customer journey.
* Drive a portfolio-managed approach prioritizing work based on value, learning, and business impact.
* Partner with segment marketing teams to define a learning agenda for experimentation.
* Collaborate with CX strat...