**Summary:**
We are seeking a highly experienced Senior Marketing Data Science Leader to drive measurement, analytics, and strategy across Corporate, Public Affairs, AI Marketing and Corporate Communications at Meta. This role is pivotal in supporting high-impact marketing campaigns, developing innovative measurement frameworks, and collaborating with executive leadership to optimize marketing effectiveness.
**Required Skills:**
Director, Marketing Data Science Responsibilities:
1. Lead Measurement & Analytics: Oversee the measurement of campaigns, including AI Marketing, Corporate Marketing, and Public Affairs. Develop and refine high-frequency measurement models for real-time campaign optimization and reporting.
2. Strategic Campaign Support: Partner with VPs and Directors to design, execute, and evaluate marketing campaigns across multiple regions and business units. Lead the development of holdout strategies and funnel analysis to validate campaign effectiveness....