Lead profitable growth as a DTC Growth Director at The Moonlighters. Manage campaigns on Meta and Google while driving strategic marketing decisions based on performance data.
As a Growth Director, you'll have ownership of over five DTC accounts, focusing on strategy, execution, and client retention. Your role involves creating media plans that meet revenue targets while optimizing ad spend for client profitability. You will actively engage clients with insights and forecasts to ensure aligned business goals and effective communication.
Key Responsibilities:
• Own 5+ DTC accounts with strategy and reporting
• Build media plans aligned to clients' MER targets
• Manage and optimize Meta and Google ad campaigns
• Brief creative content and QA ads before launch
• Conduct weekly calls and monthly strategy reviews
Requirements:
• 5+ years managing paid media for DTC brands
• Experience with $100K+/month ad spend
• Proficiency in Meta Ads Manager and Google Ad...