Ecommerce Strategy and Revenue Growth: Develop and execute the ecommerce roadmap/ strategy with management to achieve revenue, conversion, and customer acquisition goals. Ensure the ecommerce channel complements and strengthens Samsonites retail distribution strategy. Support and Work closely with store retail team. Site Functionality and Optimisation : Maintain the five ecommerce platforms to ensure daily operational functionality, stock accuracy and seamless transaction processing. Lead continuous improvement of the online experience, optimising site structure, navigation, product pages, and discuss and gain agreement on merchandising strategies to improve usability. Customer Journey and Experience: Deliver a best-in-class customer experience by ensuring the ecommerce journey is seamless, responsive, and aligned with Samsonite’s brands’ values. Drive initiatives to improve retention, average order value, and customer lifetime value. Digital Performance and Analytics: Monitor ecommerc...