**About Kari Traa and Active Brands**
Active Brands is a leading supplier of premium sports and outdoor apparel, uniting globally recognized brands such as Kari Traa, Bula, Johaug, Dæhlie, and Sweet Protection under its umbrella. Headquartered in Oslo, Norway, Active Brands specializes in high-quality products designed for performance and style.
Kari Traa is a standout in this portfolio—a brand founded by Norwegian Olympic medalist Kari Traa, who redefined what it means to compete and thrive as a woman in sports. With a vision to empower women worldwide, Kari Traa creates outdoor apparel that combines bold Norwegian heritage with innovative design, crafted by women, for women. Known for vibrant colors, thoughtful silhouettes, and premium materials, Kari Traa inspires confidence and community among women everywhere.
Since its international launch in 2006, Kari Traa has grown into a global force, with a strong presence in North America and over 30 countries worldwide. Rooted in ...