Transform audience insights into effective email campaigns with TELUS Rewards as a Email Marketing Data Manager. This individual contributor role emphasizes strategy and data to boost program growth.
In this high-impact role, you will oversee the complete email communication process from strategy formulation to campaign execution. With over five years of experience in email marketing and data-driven roles, your responsibilities will include managing Lifecycles and optimizing performance through tools like Marketo and Cleanrooms. This is a unique opportunity to affect TELUS Rewards program outcomes positively.
Key Responsibilities:
• Own end-to-end email communications strategy and execution
• Build campaigns using Marketo or Eloqua platforms
• Manage and coordinate a structured email calendar
• Implement A/B testing frameworks to optimize performance
• Report and analyze KPIs for actionable strategies
Requirements: