Position Summary
The Campaign Deployment Specialist will be responsible for email campaign and push notification production and deployment across Nestlé’s global channels, from brief reception to sending and monitoring.
Responsibilities
- Build emails using existing templates in the CMT.
- Integrate email content elements (HTML, images, videos, dynamic personalization).
- Map integrated content with pre-defined target populations.
- Manage subscriber data, import and segmentation using combination tools and database queries.
- Send campaign proofs for validation and perform requested reworks.
- Perform quality assurance testing to validate functional and rendering performance.
- Schedule, execute, and monitor the campaign.
- Prepare campaign performance reports with key metrics (delivery rate, bounce rate, open rate, CTR).
- Troubleshoot campaign deployment problems at workflow and del...