Your Tasks

1. Define and evolve the target architecture for Customer Retention (B2C & B2B), Marketing, Loyalty, and Customer Care across all channels (web, app, store, contact center).
2. Design end-to-end customer data flows and canonical models to enable a unified customer 360, golden record, and seamless identity across systems.
3. Architect integrations between various CRM systems & components, Customer Data Platform, marketing automation/orchestration, loyalty platform, POS, e-commerce, and analytics—leveraging APIs and event-driven patterns.
4. Establish and govern API, event, and data standards (naming, versioning, schemas, security) and drive their adoption across product teams.
5. Shape non-functional architecture to support peak retail volumes (e.g., product launches, seasonal peaks): scalability, availability, resilience, observability, and security-by-design.
6. Partner with business stakeholders in CRM, Marketing and Loyalty t...