Key Responsibilities:

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Understand broader online objectives and ensure content strategy supports SEO best practices, including keyword utilization and backlink building.

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Manage hands-on engagement across social media platforms (Facebook, Twitter, Instagram, etc.).

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Interact with external online properties like blogs, forums, and third-party social media pages.

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Create engaging and real-time web copy that encourages user interaction and discussion.

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Apply smart online etiquette—inform and engage audiences while subtly linking to commercial goals where appropriate.

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Use monitoring tools to track content performance, optimize communication, and drive engagement.

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Collaborate with cross-functional teams to ensure alignment with marketing and brand strategies.

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Stay updated on social platform changes and adapt strategy accordingly.

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