Responsibilities

• Plan, execute and optimise quarterly field marketing programs that support ANZ pipeline, revenue and customer engagement goals across demand generation, ABM, customer marketing and channel marketing.
• Deliver integrated campaigns across digital, nurture, webinars, in-person events, partner programs, executive engagement and sales activation.
• Manage webinars and in-person events from planning through to promotion, execution, follow-up and performance reporting, ensuring strong attendance, engagement and pipeline contribution.
• Develop targeted ABM programs for priority accounts, industries and segments in partnership with sales, SDR/BDR, pre-sales and partner teams.
• Support customer marketing initiatives including customer events, advocacy, lifecycle campaigns, newsletters, case studies and expansion-focused programs.
• Track campaign performance, conversion rates, pipeline contribution and ROI, using in...