About the team

The FMCG, Fast Moving Consumer Goods team is committed to driving the growth of our merchants by acquiring new sellers, supporting their success on the platform, and helping them thrive in the FMCG ecosystem. Through our collective efforts, we aim to deliver the best possible customer experience by ensuring great service, strong partnerships, and a compelling FMCG offering. Responsibilities:
Data & BI-related Tasks (50% of Workload)
- Data Acquisition & Refinement: Gather, cleanse, and analyze large-scale datasets encompassing FMCG sales performance, user behavioral patterns, and campaign metrics from the TikTok Shop platform.
- BI Reporting & KPI Tracking: Design and maintain recurring data reports using BI tools to monitor critical OKRs, including GMV，traffic, sales conversion rates, customer acquisition efficiency, and campaign ROI.
- Advanced Analytics: Conduct in-depth trend analysis to identify actionable insights related to FMCG product performa...