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🥝 General Manager / Sales Director - Modern Trade (Water Company)

people profilers pte. ltd. | singapore, Singapore | Posted June 25, 2026

Job Description

Sales Manager - Modern Trade (Water distribution company)

Working mode: Remote/Hybrid

Role Purpose

To lead the localized growth of the Singapore subsidiary and secure primary listings in major retail chains.

Key Responsibilities
  • Develop and execute the Singapore market P&L and long-term brand strategy.
  • Lead the core local team and build a high-performance organizational culture.
  • Channel Management: Focus on securing listings in Modern Trade (Supermarkets) and overseeing existing e-commerce/HORECA distributors.
  • Ensure full compliance with Singapore regulatory requirements (SFA, ACRA, and the upcoming Beverage Container Return Scheme).
Requirements
  • Minimum 8 years in FMCG, with at least 3-5 years in a leadership role within the Singapore retail landscape.
  • Education: Bachelor’s degree or above; degrees in Business Administration or Marketin...

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