Core Mandate: Brand Transformation & Business Growth

Brand Visionary: Own the strategic vision and execution for taking Lenskart from a known

eyewear brand to an iconic, cult brand — one that creates virality, drives style statements, and

makes eyewear a fashion-first category globally.

Portfolio Architecture: Define and evolve brand positioning for Lenskart and its portfolio

brands (John Jacobs, Aqualens) across India, SEA, Middle East, Japan, and the US —

ensuring local cultural resonance without sacrificing global brand coherence.

Cultural Ownership: Build a brand that doesn't just sell eyewear but owns the conversation

around vision, style, and self-expression for the next billion consumers. Think of brands that

went from functional to viral to iconic — that's the playbook you'll write, except for eyewear and

at a global scale.

2. Social-First, Cultur...