Job Description:
In this role, you will define the strategy of DBL’s brand activation through PR, Communications and events. While ensuring excellence in execution through all markets to maximize brand awareness/image and ROI.
Key Responsibilities:
PR Editorial & Events
Develop global PR strategy and partner with the markets to deliver the plan. Manage global PR calendar, budget, assets and guidelines to ensure consistent/timely execution. Develop and implement PR event plan, including concepts/executions and maximising impact, coverage and ROI. Manage press engagement, interviews (with brand spokespersons), entertainment and gifting. Identify and manage brand collaborations/sponsorship opportunities. Manage PR results and DMR analysis. Manage all press photo shoot requests, logistics, images clearance and copy/quotes approvals. Manage the Western World PR/events plan, in partnership with EMEA ...