This role involves creating a distinctive, abstract cartoon-style logo for a new dog-focused business expanding from pet services into retail. The logo should be iconic, memorable, and versatile, suitable for branding and a variety of retail products. The design must appeal to pet lovers, capturing the spirit of the business without being overly childish. The ideal candidate will understand how to translate a passion for dogs and a background in retail into a visual identity that stands out in a competitive market. Deliverables Develop multiple initial logo concepts based on the brief and feedback. Refine selected concept into a final, scalable logo suitable for digital and print use. Provide logo files in various formats (vector, PNG, JPEG) for different applications. Ensure the logo is adaptable for future retail product branding. Collaborate with the client to incorporate feedback and achieve the desired style.
Requirements Proven experience in logo design, particularly with abst...