Position: Group Planning Manager

Location: Mumbai

Company: Schbang

About the Role:

- Lead brand strategy and integrated marketing planning for key client accounts.
- Translate business objectives into insight-led marketing and communication strategies.
- Drive consumer, market, and competitor research to uncover actionable insights.
- Collaborate with creative, media, tech, and account teams to build impactful campaigns.
- Guide strategic direction across brand positioning, launches, and growth initiatives.
- Monitor campaign performance and recommend optimization for better business impact.
- Present strategic recommendations to senior stakeholders and mentor junior strategists.

Experience Required:

- 4–5 years of experience in account planning, brand strategy, or integrated marketing.
- Agency experience preferred.
- Strong understanding of consumer behavior, research, and data-driven marketing.
- Excell...