Build, run, and optimize a predictable, scalable, and measurable demand generation engine for the Corporate segment across key markets (France, Europe, North America). This role is critical at Wooclap as the Corporate segment is growing but still largely underdeveloped.
This is a full-funnel role, covering strategy, execution, experimentation, and reporting.
Market ownership : define ICPs and corporate personas (HR, L&D, Transformation, People Development…), and set priorities in collaboration with the Sales team.
Have a full view on your persona’s ecosystem: what are their sources of information, which which events do they attend, which influencers do they listen to, what are their current topics of interest…
Monitor co...